American Cancer Society Launches Annual Campaign

The American Cancer Society recently launched its “Making Strides Against Breast Cancer” campaign for 2014. According to the organization’s website, the walks are a way to raise money and lead the fight against breast cancer with groundbreaking research, information and 24/7 support.

Nearly 232,000 women in the U.S. will be diagnosed with breast cancer in 2014, and the American Cancer Society wants to do what it can to ensure that all women have access to the care they need when fighting this disease.

According to Little Rock ABC affiliate KTHV, Little Rock, Arkansas, hosted its first Making Strides Against Breast Cancer Walk on Aug. 27 at its North Shores Park. People from all over the region came together for the 3-mile walk.

On the same day as the Little Rock walk, Mobile, Alabama, was the site of a kickoff luncheon on Aug. 27 to jump start the American Cancer Society’s campaign. According to Mobile CBS affiliate WKRG, more than 400 people attended the luncheon and wore pink gloves and sashes as the Excelsior Band played Mardi Gras-themed music.

The American Cancer Society invests money from fundraising and donations to cutting-edge breast cancer research in hopes of finding a cure for the disease. The organization also provides comprehensive support to women who have recently been diagnosed as well as access to mammograms for preventive testing.

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