Bras aren’t just for physical support anymore; they’re officially a tool for researchers in the fight against cancer! (And no, this doesn’t have anything to do with the myth that bras cause breast cancer. Because that’s just that — a myth.)
This revolutionary in-bra device could end up saving lives.
Developed by Cyrcadia Health, the iTBra is a piece of wearable technology that seeks to provide a comfortable, convenient and accessible way for women to screen for breast health issues and can provide early detection of breast cancer.
By tracking metabolic changes associated with accelerated cell activity, the device delivers an accurate monthly breast exam from the comfort of your own home. With a smartphone-enabled interface, the iTBra is incredibly efficient, providing health feedback within minutes of wearing.
As of 2016, the device has shown promising results in clinical trials, with an 87 percent success rate in over 500 patients tested.
Watch the video to find out more about how the iTBra works and what it could mean for the future of breast cancer detection.Whizzco