If breast cancer is the most common cancer diagnosed worldwide, why aren't more women doing all they can to catch it in its earliest stages? TheCancerBra seeks to change this. This revolutionary product, created by Palmers, helps serve as a reminder to women that lingerie shopping is not the only time where paying attention to your breasts is important. The bra features a small silicone insert the size of a breast tumor, designed to create discomfort while trying the bra to mimic the moment a woman discovers breast cancer, accompanied with a card noting startling breast cancer statistics. The CancerBra campaign aims to encourage women to conduct regular breast self-examinations and increase the rate of breast cancer survivors through early detection.
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