Excuses Allow Breast Cancer to Flourish

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Even with the awareness that putting off self-exams and mammograms is a risky act, it can remain difficult to articulate a compelling way to express this in a fresh, convincing context. The creative minds at progressive ad agency Ogilvy São Paulo came up with a way to convey this urgency in a manner that is unsettling, but artful and inspiring at the same time.

Stage IV Cancer Patient Clinging to Life Overseas While Family Raises Money to Bring Her Home: Click “Next” below!

The Breast Cancer Site is a place where supporters and survivors come together to help fight breast cancer. In addition to sharing personal stories of hope, shopping for the cause, and signing petitions, visitors can take just a moment each day to click on a pink button to provide free mammograms for women in need. Visit The Breast Cancer Site and click today - it's free!
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