Excuses Allow Breast Cancer to Flourish

Even with the awareness that putting off self-exams and mammograms is a risky act, it can remain difficult to articulate a compelling way to express this in a fresh, convincing context. The creative minds at progressive ad agency Ogilvy São Paulo came up with a way to convey this urgency in a manner that is unsettling, but artful and inspiring at the same time.

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