The Hibbing Taconite Company, a subsidiary of Cliffs Natural Resources which mines ore in Minnesota, is raising awareness for breast cancer in a very unconventional way. The company decided when it came time to restore one of their mining trucks, it would paint the bed of the truck hot pink in support of breast cancer awareness.
According to the Minneapolis Star, Hibbing spent nearly $200,000 to restore the truck, which had become rusty and dilapidated through years of use. When it came time to paint the bed, Sherwin Williams donated over 30 gallons of hot pink paint to the Hibbing Company.
The Hibbing Company hopes the truck can serve a greater purpose than mining through being a sign of solidarity and awareness. It will be featured at a free women's health awareness night in Hibbing, Minnesota, on July 17, which will be hosted by Cliffs Natural Resources and the Fairview Range Medical Center. Jackie Haigh, Fairview Range's cancer services manager , indicated her excitement to the Star Tribune.
"It is wonderful to see other industries, aside from health care, showing an interest in the health of our community," Haigh told the source. "We hope women will make the most of this opportunity to be proactive regarding their health."Whizzco