H&M Launches Bra Line For MastectomiesKatie Taylor
You did it. You made it through diagnosis, dealt with hair loss, and finally got to ring the “last day of chemo” bell. But now there are a host of other frustrations to deal with: breast-cancer related insomnia, anxiety, lymphedema, and fear of recurrence.
Not to mention that buying a cute bra has become all put impossible.
But H&M may be able to help with that last problem. The company has launched a new bra line designed specifically for women who’ve gone through breast cancer.
Whether a women chooses reconstruction or prosthesis, bra shopping is whole new ball game post mastectomy. But H&M hopes their new “Close to my Heart” collection of both traditional and sport bras will provide women with options that are simultaneously attractive, supportive, and comfortable.
At first glance, the bras look like normal lingerie, but they were designed in collaboration with women who’ve gone through breast cancer and had a breast removed. An H&M employee inspired the collection when she was unable to find an affordable and fashionable bra after she had a mastectomy.
The company told TODAY that the collection covers more of the breast and has pockets for protheses. Padded straps and seven back strap positions make the bra extra comfortable and adjustable.
The bras are available online, and 100% of proceeds from sales will go to the American Society in honor of Breast Cancer Awareness month. The line includes a basic microfiber bra, a lace bra, and a front-closure sports bra, each of which come in several neutral colors. Bras range in size from 32A to 38D.
“We want to provide fashion for everyone and offer our customers the ability to look and feel good. (We) hope that will be the same for the people that purchase these bras,” H&M told TODAY.
The company’s goal is to raise $125,000 to help end breast cancer.