NFL Celebrates Breast Cancer Awareness Month

Gearing up for Breast Cancer Awareness month this October, teams in the National Football League will begin their efforts with the American Cancer Society to promote awareness of the disease. The Indianapolis Colts are joining in on the "A Crucial Catch" campaign with activities, events and programs.

The month will kick off with the "Pinking of the Canal" on Oct. 4 at the Ohio Stress Basin of the Canal, hosted by Pools of Fun. This is the third consecutive year of the event, which also includes live music, raffles, informational booths and more. Additionally, attendees will be able to sign a Colts flag in honor of a loved one who has been affected by the disease, which will then be carried at the Colts vs. Seahawks game Oct. 6.

"The Pools of Fun family lost a precious member to breast cancer several years ago and we are determined to do what we can to fight this disease as a tribute to her," Tim Colon, Pools of Fun president, said in a statement . "By supporting the Pinking of the Canal event it is our hope that we can continue to raise awareness and funding to fight this terrible disease."

In light of the American Cancer Society's 100th anniversary, this year is expected to be bigger and better than ever. Players will don pink stickers on their helmets, and coaches and referees will sport pink accessories as well.

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