Pink Speed Bump Reminds Drivers to Schedule Their Yearly Mammograms

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Speed bumps are a fantastic reminder to drivers to slow down to avoid accidents, but did you know a speed bump could also be a reminder of something completely different? We didn’t either.

Nebraskaland National Bank of North Platte is working to increase breast cancer awareness and promote mammograms by painting their speed bumps pink. Signs on either side of the speed bump say, “Feel the bump? To schedule your mammogram, call your physician today.”

It’s a clever play on words, but the subject is a serious one. 1 in 8 women will develop breast cancer at some point in their lives, and an estimated 300,000-plus women were diagnosed with breast cancer in 2019 alone.

With these facts in mind, Nebraskaland National Bank staff members decided to remind their customers to do their regular monthly self-exams and schedule a mammogram if they feel a lump or irregularity or if they’re due for a screening.

The American Cancer Society (ACS) recommends that women between the ages of 45 and 54 get a mammogram every year, while women above that age should get one every two years or continue with every year if they prefer. Regular screening should be continued as long as a woman is in good health and is expected to live 10 years or more. The ACS also says women age 40 and above should be permitted to have regular mammograms if they desire to do so or if they have an above-average risk of breast cancer.

Some women are afraid to get their mammograms because of the discomfort or because of what doctors might find, but it’s so important to catch cancer early! Breast cancer cannot kill a person unless it spreads to other areas of the body, so diagnosing it early can make a huge difference in the treatments available and the patients’ quality of life and overall prognosis. And regular mammograms are what helps us detect cancer early, often before any symptoms are present.

Thank you, Nebraskaland staffers, for going out of your way to make sure women remember to get screened for breast cancer. Check out the video below to see their amazing idea at work.

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Entire Town Strung Up with Bras to for Breast Cancer Awareness: Click “Next” below!

Elizabeth Nelson is a wordsmith, an alumna of Aquinas College in Grand Rapids, a four-leaf-clover finder, and a grammar connoisseur. She has lived in west Michigan since age four but loves to travel to new (and old) places. In her free time, she. . . wait, what’s free time?
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