Survey Reveals a Communication Disconnect Over Breast Cancer

Supporting breast cancer education is one of the leading ways to fight the disease. The more women who know about the disease, the more likely they are to perform self-exams. For this reason, Ford Motor Company created the Warriors in Pink campaign to promote the importance of having breast cancer conversations.

The company recently conducted a survey about mothers and daughters, and conversations about breast cancer. The findings revealed that 68 percent of women feel that a car is a private and appropriate place to have a deep conversation. In fact, 38 percent of women wait until they are in a vehicle with someone to bring up an important topic.

While the car might be a good spot for mothers and daughters to talk about breast cancer, neither party is likely to bring it up first. The survey found that 63 percent of daughters and 55 percent of mothers wait until the other party broaches the topic of breast cancer rather than start the conversation themselves. This unfortunate disconnect is one that needs to change, especially because more than a third of women only think about the disease when it's brought up by a doctor. 

Fortunately, you can find numerous educational resources online or in person. Consider being the first person to bring up breast cancer.

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