Under Armour Pledges $10 Million to Cancer Center
Studies have shown that getting regular exercise can reduce your chances of developing breast cancer, which is, in part, why Under Armour has created its Power in Pink campaign. The maker of sports and fitness attire has used its program to advocate for a healthy lifestyle and the power of exercise to help women beat the disease. The company has taken its education efforts a step further and pledged to donate $10 million to the The Johns Hopkins Kimmel Cancer Center to be used for the addition of a new facility.
“Under Armour is deeply honored to partner with Johns Hopkins, a pioneering organization in the advancement of health and innovation, “Kevin Plank, Under Armour Founder and CEO, said in a statement. “It is our mission with the Under Armour LiveWell Center to bring the best minds, technologies, and resources in the world together for breast cancer awareness and prevention.”
The Kimmel Center hopes to use the money and the building to help educate people about breast cancer and prevention, as well as stock the facility with the latest in medical technology. The Under Armour LiveWell Center will be located in the Skip Viragh Building and is scheduled to open in 2017.